A Google Ads lead generation agency that lowers your cost per qualified lead
ReClick manages Google Ads (PPC) for businesses that rely on lead generation. We run your campaigns and can add the landing pages they lead to and the email and SMS follow-up after. One team answers for your cost per lead.
How ReClick's full-funnel lead generation works
ReClick runs full-funnel lead generation in three stages, with one team on all of them. Google Ads generates the demand. A landing page built for the ad turns visitors into leads. Email and SMS nurture follows up with the leads who aren't ready yet, so the ad, the page, and the follow-up all say the same thing.
Top of funnel: generate demand
Google Ads for lead generation
Google Ads generates demand by showing your ad when someone searches for what you sell. Bidding learns from the leads your sales team qualifies, through offline conversion tracking, rather than from every form fill.
Mid funnel: convert traffic
Landing pages for lead generation
A dedicated landing page for each campaign, written to match its ad, with a short form and continuous A/B testing, so more of the clicks you pay for become leads.
Bottom of funnel: nurture to close
Email marketing for lead generation
Many leads aren't ready to buy the day they inquire. Email and SMS lead nurturing keeps in touch automatically until they're ready to talk to sales.
All three stages are described together under full-funnel lead generation services.
How landing pages lower your cost per lead
Landing pages lower your cost per lead in two ways. More of your visitors become leads, and Google's Quality Score rates the landing page experience, so a better page also lowers what each click costs. Better pages → higher conversion rate and better Quality Scores → lower cost per click → lower cost per lead
Each turn feeds the next
Landing pages built for the ad
Each page says what its ad said.
Higher conversion rate
More of the same clicks become leads.
Better Quality Scores
Google rates the page higher, and each click costs less.
Lower cost per lead
Cheaper clicks and a higher conversion rate, together.
Room to scale
More leads from the same ad spend, and more data to test with.
Landing pages built for the ad
Each page says what its ad said.
Higher conversion rate
More of the same clicks become leads.
Better Quality Scores
Google rates the page higher, and each click costs less.
Lower cost per lead
Cheaper clicks and a higher conversion rate, together.
Room to scale
More leads from the same ad spend, and more data to test with.
ReClick builds your landing pages with the team that runs your ads, alongside the campaigns, because each changes the other's numbers. Leads who aren't ready yet go into email and SMS follow-up, so the money spent bringing them in keeps working.
How cost per lead is calculated
Cost per lead (CPL) is your cost per click (CPC) divided by your conversion rate (CVR). So it falls when clicks cost less or when more clicks become leads. ReClick works on both: the campaigns for the cost per click, the landing pages for the conversion rate.
Cost per click
Better landing page experience raises Quality Score, which lowers what each click costs.
Conversion rate
Shorter forms and pages that match the ad turn more of the same clicks into leads.
For example
Start at $80 a lead. Clicks that cost 15% less and a conversion rate 40% higher bring it to about $49, and the same ad spend buys about 65% more leads.
ReClick vs. hiring three separate vendors
ReClick runs your Google Ads, landing pages, and email & SMS with one team, so one team answers for your cost per lead. Split across three vendors, the same work means three contracts, three fees, and three reports that don't agree.
| ReClick | Three separate vendors | |
|---|---|---|
| Google Ads, landing pages, and email & SMS run by one team | ✓ | ✗ |
| Landing pages built for each campaign, separate from your website | ✓ | ✗ |
| Bidding on qualified leads, using offline conversion tracking | ✓ | ✗ |
| Email & SMS follow-up with leads who aren't ready yet | ✓ | ✗ |
| One team answers for your cost per lead | ✓ | ✗ |
| Message match: each ad and its landing page written together | ✓ | ✗ |
| No long-term contract | ✓ | ✗ |
Where Google Ads spend is lost without follow-up
Google Ads spend is lost in three places when the ads are managed on their own. Most clicks don't become a lead on the first visit.
You pay for every click, and most visitors leave
Without follow-up, what you paid to bring in a lead who isn't ready yet is lost.
Leads go cold in the handoff
When a new lead waits hours for a reply, or follow-up is done by hand, you lose deals you already paid for.
Nobody owns the whole funnel
With ads, pages, and email split across vendors, nobody answers for your cost per lead.
Google Ads management pricing
ReClick's Google Ads management starts at $2,500 a month. Landing pages and email & SMS nurture are added to it, built by the same team. Ad spend is separate: you pay Google directly, at least $10,000 a month.
Landing pages
Dedicated landing pages built for each campaign and tested alongside it by the team running your ads.
- Each page written to match its ad
- Short forms, built for phones first
- Continuous A/B testing (conversion rate optimization)
- Built by the team running your ads
Google Ads management
From $2,500 a month
- Campaign strategy, build, and ongoing PPC management
- Offline conversion tracking and progressive lead scoring
- Cost-per-lead reporting
- Works with the landing page and nurture add-ons
- No long-term contract
Email & SMS nurture
Automated email and SMS follow-up with leads who aren't ready yet, so what you paid to bring them in isn't lost.
- Automated follow-up until a lead is ready for sales
- An instant reply to every new lead
- Messages by segment and by stage
- Added to your Google Ads engagement
Industries ReClick runs Google Ads for
ReClick runs Google Ads for businesses that rely on lead generation. Each of these industries has a page on how the work differs there: what counts as a qualified lead, and what the account bids on.
PPC for law firms
Google Ads built around intake: qualified consultation requests for the practice areas you want, with the searches you don't screened out.
Google Ads for luxury and high-net-worth services
Lead generation for firms serving affluent clients, where a handful of high-value inquiries matters more than raw lead volume.
Google Ads for labs and testing services
Search campaigns for labs and testing providers, matched to the tests, panels, and compliance requirements your customers search for.
Google Ads for real estate
Lead generation for leasing and property businesses, with bidding on qualified rental and client inquiries rather than clicks.
For how the work changes from one industry to the next, see Google Ads for lead generation by industry.
Google Ads lead generation case studies
Each ReClick case study shows a client's Google Ads account as we found it, what we changed, and the results after.
Alpine LA Properties
Lead GenerationChallenge: An inherited account with zero conversion tracking, a single Maximize Clicks campaign buying the cheapest clicks in the auction, and roughly a fifth of spend going to searchers who could never rent an Alpine unit.
Built conversion tracking where none existed, cut the roughly 20% of spend going to searchers who could never rent, and restructured the account around neighborhood intent. Cost per lead fell 45% while monthly lead volume quadrupled.
Porter Yachts
Lead GenerationChallenge: Tracking not tied to outcomes, campaigns running on broad match with low Quality Scores, and a booking page that forced every visitor into a single contact path.
Rebuilt tracking, campaign structure, and the on-site booking experience, then closed the phone-call attribution loop and moved bidding onto qualified leads.
National Lemon Law Firm
Lead GenerationChallenge: An inherited account producing hundreds of form fills but few qualified leads, bidding on $1 form-fill events at roughly double the client's cost-per-MQL target.
Rebuilt the account around cost per marketing-qualified lead, moved the bidding onto CRM outcomes, and scaled the monthly budget from $10,000 to $140,000 while cutting cost per MQL in half.
What ReClick clients say
ReClick's clients, in their own words.
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
Google Ads lead generation FAQs
Budgets, lead quality, landing pages, timing, and how ReClick's pieces fit together.
Budget at least $10,000 a month in Google Ads ad spend, plus ReClick's management fee, which starts at $2,500 a month. The ad spend is paid to Google directly and buys the clicks. The management fee covers strategy and campaign management; landing pages and email & SMS nurture are added to it. The right ad spend for you depends on what a click costs in your market, how many leads close, and how much pipeline you need.
ReClick measures lead quality with offline conversion tracking: each lead's progress, from first inquiry to signed contract, goes back into Google Ads with a value at each stage for 90 days. Before launch, we agree with your sales team on what makes a lead marketing-qualified (MQL) and sales-qualified (SQL). Bidding then favors the searches that become opportunities and revenue, not just form fills.
No, you don't need dedicated landing pages to start: ReClick can send your Google Ads traffic to your website. Dedicated landing pages usually lower cost per lead, though. A page written for one ad converts more of its visitors, and Google's Quality Score rates the landing page experience, so a better page can also lower your cost per click. Landing pages are an add-on to your Google Ads engagement, built by the team running your campaigns.
Leads who aren't ready to buy get automated email and SMS nurture until they're ready to talk to sales. Many leads aren't ready the day they inquire, and the follow-up keeps the money spent bringing them in working. Because the same team writes your ads and your follow-up, the messages pick up where the ad left off.
Cost per lead (CPL) is ad spend divided by leads, and cost per MQL is ad spend divided by marketing-qualified leads. For example, $8,000 in ad spend that brings in 100 leads is $80 a lead. Cost per lead also equals cost per click divided by conversion rate, so a lower cost per click or a higher conversion rate lowers it. ReClick works on both.
ReClick puts your Google Ads, landing pages, and email under one team that answers for your cost per lead. When the work is split across three vendors and conversion rates drop, the ads agency points at the pages and the designers point at the traffic. At ReClick, the same team writes the ad and the page it leads to, and feeds offline conversion data back into bidding.
Qualified leads usually start within 2 to 4 weeks of launch. Results across a full sales cycle take 60 to 90 days, as offline conversion data builds up. The first weeks go to checking the tracking and making sure each landing page matches its ad.
Get a free Google Ads strategy session
In a free strategy session, ReClick goes through your Google Ads account, landing pages, and follow-up with you, and shows where your cost per lead can come down.
Tell us about your Google Ads account
Where ReClick is based
Why businesses that rely on lead generation choose ReClick
- 5,000+ leads and $250M+ in revenue generated
- Google Ads, landing pages, and email & SMS nurture from one team
- Offline conversion tracking, so bidding learns from qualified leads
- No long-term contract